Learning about learning
As an elearning manager, I have reviewed a lot of elearning during my career. Much of it dumps content out there followed by multiple choice questions. If training is learning new skills, then why aren't we testing the skills they are supposed to learn in our programs? What is the difference between what we do and what marketers do in content marketing? As Harold Stolovich would say, "Tellin' ain't trainin' and trainin' ain't performance."
After considerable noodling, I've come up with four reasons why we assess learning so poorly.
Teacher by training, learner by design.