• Usability 

The interface should be easy to learn, easy to remember, pleasant to use, and cause few errors.
• Task Support

The interface should meet user experiences and support the tasks users need to get done.
• Aesthetics

The interface should communicate visually, helping users absorb information and carry out the tasks they need to do while minimizing information overload

Audience
It is anticipated that the majority of the users visiting this site will be Christian women who have attended an Applestar seminar, who are looking for additional information on the topic presented.  The secondary audience would be Christian women in leadership positions looking for a resource to speak at their event.  Users are expected to have beginning to intermediary skills in regard to navigating the internet.  It is also anticipated that many users will be working on older computer systems.

User Goals
Users would tend to be looking for credibility information about the speaker, topics presented, and contact information.  Those looking for additional information about the topics would want to be able to quickly locate the topical information desired without a multitude of marketing material preceding it.

Functionality/ Navigation
The functionality of the site would immediately be divided between those looking for follow up topic information, and those looking for information about the speaker.  A side navigation bar would identify the main categories of credentials, topics, resources, and follow up information.  Each page would have a header branding Applestar, and a footer with navigation controls to return to the home page.    Each subsequent page would also have a sidebar with navigation buttons on the subtopics.  A link to a printable version of topics with multiple pages would be included at the beginning of the topic to allow the user to print an entire topic.  A site map will be provided as a visual cue to the organization of the site.

Control
The intention of the site is to empower the user to locate the necessary information from the first page with a minimum of mouse clicks.

Learnability
The site will follow standard navigation conventions throughout: left side navigation bar, link to home at the bottom, with the content in the center to provide consistency throughout the site.  Only the follow up topics with sequential information will be linear, and these will contain PREVIOUS and NEXT buttons.  Every page will be branded with the Applestar logo to assist the user in determining when a referral link jumps to a different, non-Applestar site.

Assistance
It will not be necessary to have a help section in this site, although an email link to the author will be provided so the user can contact the speaker with additional questions or to request additional information.

Appearance
The site will be typeset in Tahoma 12, with headers in Bold Tahoma 14.  The Applestar header will feature red and green to compliment the Applestar logo.  The page background will be pink, with maroon type.  

Interaction
Interaction between pages will be rapid because of limited graphic intensity on each page.  Image use must be restricted because of the limits of processing speeds for the typical user.  There will be no sound or multimedia files to download.

Enjoyment
Because of a pleasing visual layout, good navigation and a consistent structure, it is intended that users will easily find the information they desire, creating a positive interaction with the website.